Laya Center

Embodying human nature through Afridevic Wellness

client
The Laya Center

studio
Design Ranch
Collaboration: Ry Sonderegger & Micah Allen
Photography: Shym Possible

services
Campaign Strategy, Art Direction, Video,
Out of Home, Social Media Marketing

awards
AIGA Jurors Choice
AIGA Best in Brand Identity

challenge 
Designer and herbalist LaToyia Mays asked Design Ranch to create a kinetic brand system for The Laya Center/Herban Brand. The Laya Center is a holistic wellness destination in downtown Kansas City, owned by LaToyia and her husband, former Kansas City Chiefs player Joe Mays. The Laya Center’s Herban nutritional supplements blend energy medicine with herbal to inspire health and a more profound sense of wellness.

approach 
We worked with The Laya Center to re-invent its brand and create a photo library, a social media presence, and marketing materials. Nature-inspired imagery emphasizes the center’s focus on natural healing. The serene photo style reflects a sense of tranquility, mindfulness, and inner peace, aligning with the center’s focus on mind-body-spirit connection. Marketing materials highlight Laya Center’s unique features, specialized therapies, and commitment to integrative holistic care.