Eleven-Twenty Two Candles
Abandon Common Scents
Brand Identity, Packaging, Website
Communication Arts Typography Award, Dieline Shortlist
The Eleven Twenty-Two journey began with the master angel numbers 11 and 22. Individually, each master number signifies powerful ideals. 11 represents higher vision, dreams, and goals, while 22 represents work, productivity, and the ability to turn dreams into reality. Eleven Twenty-Two Candle Co. was born of that vision and work. To rebrand their business, Eleven Twenty-Two challenged us with building off of their inception to create a brand that sparks motivation and positive energy.
We crafted an identity that illuminates curiosity with a logotype that serves a dual purpose within the N and 11. The duality reflects the meaning of 1122. The bold use of black helps create an allure of sophistication and mystery. Our tagline, Abandon Common Scents, invites candle lovers to discover exciting new aromas that make any home a sanctuary of positive energy.